Last updated: 1 December 2025
Lord Fragrance (“we”, “us”, “our”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store and safeguard personal information when you use lordfragrance.co.uk.
This website is owned and operated by VirtuVend Digital Assets Ltd company number 15803742.
We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).
VirtuVend Digital Assets Ltd is the data controller for all personal data processed through this Website.
Contact:
Email: support@lordfragrance.co.uk (for customer service, privacy and legal enquiries)
Registered Address: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ UK.
You may contact the Information Commissioner’s Office (ICO) (www.ico.org.uk) if you believe your data protection rights have been infringed.
2.1 Information You Provide
2.2 Automatically Collected Data
2.3 Third-Party Sources
We use personal data to:
3.1 Provide Our Services
3.2 Improve Your Experience
3.3 Ensure Safety & Compliance
3.4 Marketing Communications
We send marketing only if:
You may unsubscribe at any time.
Under UK GDPR, we rely on:
We share data only with trusted service providers:
5.1 Operational Partners
5.2 Technical Services
5.3 Legal & Compliance
We never sell personal data.
Some partners operate outside the UK.
We ensure compliance using:
We retain data only as necessary:
You may request deletion at any time.
You may:
Requests are answered within 30 days.
We implement:
Payment data is handled by PCI-compliant platforms only.
We use cookies and similar technologies to enhance your browsing experience, operate our Website effectively and understand how it is used.
10.1 Types of Cookies We Use
Strictly Necessary Cookies
These cookies are essential for the operation of the Website and enable core functionality such as security, network management and access to secure areas.
Performance and Analytics Cookies
These cookies help us understand how visitors interact with the Website by collecting information anonymously, for example through analytics tools such as Google Analytics.
Advertising and Marketing Cookies
These cookies may be set by advertising partners such as Meta, Google and TikTok to deliver relevant advertisements, measure campaign effectiveness and support remarketing activities.
Functional Cookies
These cookies allow the Website to remember choices you make, such as language or currency preferences, to provide a more personalised experience.
10.2 Cookie Consent
When you first visit our Website, you will be presented with a cookie banner allowing you to:
You may update or withdraw your cookie preferences at any time through the cookie settings available on the Website.
10.3 Third-Party Tracking Technologies
We may use third-party pixels, tags and similar technologies to support:
These technologies are only activated in accordance with your cookie consent preferences.
This section explains how we process personal data in connection with the operation of our Website and the provision of our services.
11.1 Purpose of Processing
We process personal data solely for the purposes of:
11.2 Confidentiality
Access to personal data is restricted to authorised personnel and service providers who require such access to perform their duties. All parties with access to personal data are subject to confidentiality obligations.
11.3 Service Providers
We use carefully selected third-party service providers, including hosting providers, logistics partners and payment processors, to support our operations. These providers process personal data only on our instructions and in accordance with applicable data protection laws.
11.4 Security Measures
We implement appropriate technical and organisational measures, in line with industry best practice, to protect personal data against unauthorised access, loss, misuse or alteration.
11.5 Your Data Protection Rights
In accordance with applicable data protection laws, you may request:
Requests may be submitted using the contact details provided in this Privacy Policy.
11.6 International Data Transfers
Where personal data is transferred outside the United Kingdom, appropriate safeguards are implemented in accordance with applicable data protection laws to ensure an adequate level of protection.
11.7 Data Retention and Deletion
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Personal data is securely deleted or anonymised when it is no longer required.
We may update this Policy periodically.
The updated version will be published on this page.
